• May 27 -2015

BMW M and X models take to the Bahrain International Circuit for the day

Euro Motors, the exclusive importer of BMW and MINI vehicles in Bahrain, joined with BMW Group to organise an exclusive day of the ultimate driving experience. Inviting car enthusiasts to test drive BMW M and X models at the F1 racing track in Bahrain, the Bahrain International Circuit (BIC).


Held on the 9th and 10th May, the event provided an opportunity for customers and media representatives to get behind the wheel of a range of BMW M and X models and learn more about the technologies and driving capabilities of these two BMW model ranges.

The event was split into two driving components in which experienced BMW driver trainers provided insights into the new technologies and performance of both the BMW M and X vehicles.  The first part of the event focused on the BMW M vehicles - and to ensure that safety remained paramount at all times, guests were provided with the know-how on how best to drive the powerful M cars and handle them in safe driving situations that included circuit laps on the race track and training on acceleration, slaloming, cornering and braking.

The second phase of the event focused on the driving dynamics of the BMW X models on a course created to showcase the versatility of the X model range. The engaging track focused on powering the X cars through straights, around corners and bends as well as showcasing performance dynamism through wide and narrow slaloms.

Commenting on the driving event, Paul Yates, General Manager, Euro Motors said: “BMW has made the letter M the most powerful, with vehicles that truly represent the pinnacle of performance motoring. The M models come alive on the track and push the boundaries of the engines immense capabilities. We have brought our customers and members of the media to experience these cars in a safe and controlled environment. This has given our customers a better understanding to the technology and innovation in these powerful cars.”

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