Euro Motors, the official BMW Group importer in Bahrain, unveiled the All-New BMW X6 at the City Centre Mall last weekend, with BMW fans, car enthusiasts and visitors alike flocking to its stand to get a glimpse of the newest X family member, a model that is powerful and athletic with the presence of an X model and athleticism of a coupé.
Other models on display included the BMW X3 and X4 as well as the BMW X5, which was first launched in 1999, with the letter X symbolising a completely new vehicle segment and a huge impact to the whole automotive industry. Making its debut as the world’s first Sports Activity Vehicle, the X5 soon became a global sensation, conquering both the road and off road terrain.
Making its Bahrain debut, the second generation BMW X6, has already posted global sales of almost 250,000 units, enjoying a special status among BMW X model rivals thanks to its irresistible allure, intoxicating performance and innovative luxury. The extrovert design of the all-new BMW X6 blends the robustness and versatility of a BMW X model with the sporting elegance typical of the brand’s coupés. The interior combines generous space with model-specific sports features and a luxurious ambience, while attractive design and equipment packages further highlight the exclusive style of the all-new BMW X6.
Further enticing shoppers to the stand was an Instagram competition, in which visitors were challenged to capture a shot of themselves with their favourite design feature of the all-new BMW X6 to have a chance of winning an all-new BMW X6 for the weekend and a two-night stay at the luxurious Al Areen Palace & Spa. Hundreds of visitors and social media fans took part, with the winning entry coming from Hassan Al-Nasser, Instagram user @7_soon.