Euro Motors Jaguar Land Rover announced that work is well on target for its new bespoke $30 million showroom that will encompass its prestigious marques, Jaguar and Land Rover.
Construction of the $30 million showroom is well underway and nearing completion, with a targeted date of its inauguration being towards the last quarter of 2015. The showroom is set to be the first purpose built facility in the G.C.C. to be fully compliant with Jaguar Land Rover’s latest corporate identity standards. Located adjacent to the existing Euro Motors showroom in Sitra, the $30 million two level showroom will spread over 5,000 square meters and has been specially designed from the outset to solely house new as well as Approved Jaguar and Land Rover vehicles for a minimum of the next ten years.
The showroom is being constructed such that it follows the Jaguar Land Rover Arch concept wherein one showroom entrance will lead to two separate areas, each dedicated to a particular brand and the vehicles of each marque reflecting the respective brand identity thereby emphasizing on the strengths and uniqueness of Jaguar cars and Land Rover SUVs. The housing capacity for the new Jaguar and Land Rover vehicles has been doubled as compared to the existing showroom and the new and improved showroom will be expansive enough to accommodate a substantial increase in the Approved vehicles section as well. The functional new showroom will also incorporate a state of the art workshop with its capacity being risen to more than twice that of the current showroom to be able to work on 32 vehicles at a time, with an increase in the total staffing levels of the whole showroom also being projected to contain 100 technical and non-technical personnel.