• February 13 -2017

Euro Motors Jaguar Land Rover to Celebrate in Grand Style the 2nd Year Anniversary of Land Rover Experience and

Euro Motors, the exclusive importer and distributor for luxury automotive manufacturer Jaguar Land Rover in the Kingdom of Bahrain, is ecstatic to announce that preparations are well underway for the 2nd Year Anniversary of the Land Rover Experience Bahrain, that will be held on the 17th and 18th of February, 2017 at the Bahrain International Circuit (BIC) in Sakhir.


To commemorate the very special occasion of 2 years since the inception of the first Land Rover Experience Centre in the Middle East region, Euro Motors Jaguar Land Rover is set to host a 2 days celebratory event consisting of LRE Experience sessions for VIPs, representatives of the media, as well as current and prospective clients, in a revamped and refurbished Land Rover Experience Lounge, boasting spacious grounds and diverse off-road tracks, on Friday, the 17th of February 2017 from 3 to 9 pm, and on Saturday, the 18th of February 2017 from 12 to 6 pm.


Located in the heart of the Sakhir desert within the grounds of Bahrain International Circuit (BIC), ‘The Home of Motorsport in The Middle East’, the Land Rover Experience Centre Bahrain covers 3.5 kilometres of varying terrains such as sand, rock, hill and water landscapes. There are 32 natural and man-made obstacles allowing guests to traverse terrain including slide slopes, humps, rocks, gravel roads and watercourses, all the while assessing the driving environment, maximising the capability and technology of the vehicle and most importantly developing driving skills in the world’s most capable luxury vehicles. In addition to the existing obstacles at the Land Rover Experience Centre, a new obstacle called the ‘Peanut’ has been introduced, which tests the handling and suspension of the vehicles.


In order to provide a comprehensive experience, a Jaguar Dynamic Drive event will also be organized, which is part of the Jaguar’s Art of Performance Tour - a worldwide tour where Jaguar fans can experience a drive that only a Jaguar can deliver. The Art of Performance Tour aims to pull together the sales-focused global drive activities for Jaguar under a single global communication banner. Guided by expert instructors, this test drive pushes Jaguar to the limits through exhilarating challenges, including the Smart Cone Challenge, which uses wireless technology to randomly illuminate pairs of cones to set out a different route each time. With millions of different potential options taking place in real time, the technology provides a unique test of driving skill, precision and reactions. 

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