• October 07 -2015

Euro Motors offering customers peace of mind with BMW Premium Selection Programme

Euro Motors, the official BMW Group importer in Bahrain launched their BMW Premium selection programme four years ago, which has proven to be a great success in the Kingdom, with Euro Motors reporting a year on year growth in sales, highlighting the populairty of the program. 

BMW Premium selection is the company’s pre-owned car programme that offers customers the same peace-of-mind motoring as when purchasing a brand new BMW. Signalling its confidence in the quality of the programme-approved cars, the exclusive BMW Group importer in the Kingdom offers BMW Premium Selection cars in addition to financing facilities on the vehicles.

Vehicles accepted into the BMW Premium Selection programme need to be less than five years old, have a mileage of no more than 120,000 km and have a BMW importer service history. They then go through a rigorous and comprehensive 75-point technical inspection check conducted by a trained BMW technician to ensure high levels of quality, reliability and value to customers. Every BMW Premium Selection vehicle purchased comes with a one year manufacturer’s warranty, 360 technical and optical check, trade-in offer guarantee and 24-hour roadside assistance.


Paul Yates, General Manager of Euro Motors, said: “The BMW Premium Selection Programme is one of the best in the market. We offer our valued customers peace of mind and value for money. Our one-year warranty demonstrates our confidence in the quality of our BMW Premium Selection vehicles.”

Yates continued: “We will continuously look to offer our customers the highest levels of service on all our vehicles, giving them a seamless and rewarding journey throughout the complete lifecycle of their ownership.”

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