Jaguar Land Rover, celebrated the MENA debut of Land Rover’s hotly anticipated New Discovery Sport last night, introducing the vehicle to an enthusiastic audience during an exclusive event hosted on Wednesday, 25th February 2015, at the recently opened Land Rover Experience Centre at Bahrain International Circuit in Sakhir.
Turning heads since its worldwide debut at this year’s Paris Motor Show, the new Discovery Sport has been billed as the world’s most versatile and capable premium compact SUV, unique to its segment and is set to receive an overwhelming response from MENA customers when it goes on sale in the region early next year.
The event welcomed over 600 guests including VIPs, customers and key members of the media who were treated to an exclusive unveiling of the first member of Land Rover’s new Discovery family. Complete with thrilling live acts embodying the unique blend of refinement, performance and unmatched all-terrain capability that epitomizes Land Rover vehicles, guests were welcomed in a unique set-up that blended traditional Bahraini culture with the modern face of Bahrain in total harmony. During the event, guests were treated to traditional entertainment performances that mirror the celebrations of significant occasions in the Kingdom of Bahrain.