• February 13 -2017

Land Rover Rolls Out New Bahrain Discovery Sport #WeekendAdventure Episode

As part of the #MYLAND (Ardhi in Arabic) creative communications platform, Land Rover Middle East and North Africa has just revealed the latest episode of their Discovery Sport #WeekendAdventure series.


The seventh installment follows a group of friends, one amongst which was Ahmed Sharif, as they travel through Bahrain in the Discovery Sport for an exciting weekend adventure to Nurana Island. Using Land Rover’s MYLAND Ardhi mobile app, the trio makes a stop at the Bahrain International Circuit, a 35 minute drive from Manama, where they take part in the adrenaline pumping Land Rover Experience at the Land Rover Experience Centre.


Ahmed Sharif is a young web comedian from Bahrain with more than 1.6 million followers on Instagram. He gained his esteemed audience through the posting of short humorous skits about family, relationships and a variety of miscellaneous subjects. The digital influencer also recently made Land Rover Experience the location for his latest comedy skit which is set to be released in the near future.


Challenging the Discovery Sport’s off-road agility and putting their skills to the test, the adventure enthusiasts continue their 35km journey to Nurana Island where they set up volleyball net for a quick game before camping for the night.


The Discovery Sport is sleek, compact SUV with renowned Land Rover capabilities along with an enticing interior that adds up to an incredible looking vehicle. The drive is further enhanced by a generous wheel articulation and innovative off-road technologies that guarantee exceptional performance at all times. Along with the incredible performance-based features, the Discovery Sport presents the driver with a number of additional features like Head-Up Display and Wade Sensing amongst others which is essentially made available to provide the best possible ride.  

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