March 2006 - Automobile News
BMW Chairman Visit Euro Motors

Grand opening of the new First Motors Showroom

A new Centennial (worth 18,000 BD) was given away on the night of the launch
Fun-Kids-Day at Zayani Motors
Zayani Motors and Citibank introduce a new car finance scheme with Bonus!

Zayani Motors & Citibank’s  exclusive After-Sales Campaign

Zayani Motors establishes a dedicated Call Center
BMW widens lead
Launched the Azera (new model) at First Motors
New Hyundai Accent 2006
Euro Motors Introduces BMW Service Inclusive & Repair
   
   
More news in other sections
   
 

BMW Chairman Visit Euro Motors
First Visit to the Kingdom for Debut of Formula One Car

A special guest attended the season opening Bahrain Grand Prix at the Bahrain International Circuit in March. Dr Helmut Panke, Chairman of the Board of Management, BMW Group, made his first visit to Bahrain as part of his visit to watch the Formula 1 debut of BMW’s new race car and to visit the local BMW importer, Euro Motors.

Dr. Panke’s visit included a day at the Bahrain International Circuit (BIC) to enjoy the F1 racing action, as well as a tour of the Euro Motors showroom and facilities in Sitra. For his Euro Motors showroom tour, he was escorted by the Chairman of Euro Motors, Mr. Khalid Al Zayani, as well as the Managing Director, Mr. Zayed Al Zayani.

Dr. Helmut Panke Chairman of the Board of Management BMW AG, Mr. Khalid Al Zayani Chairman, Mr. Zayed Al Zayani Managing Director, Mr. Paul Yates General Manager, David Lord Sales Manager and BMW sales Team.

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Grand opening of the new First Motors Showroom

First Motors, the official dealer and distributor for Hyundai in the Kingdom of Bahrain, are set to take the Hyundai brand a step further by moving to a brand new showroom for Hyundai in November 2005 to suit its world acclaimed high quality reputation.

The grand opening was started with a gathering in the tent outside the Showroom, the fun started with a German acrobat and the shadow dance, followed by the launch of the Azera. After a short break for snacks and soft drinks, a raffle took place for the Centennial (BD. 18,000 Vehicle) all the invitees had a ticket upon arrival, the vehicle was insured, registered and ready to be driven out instantly after the draw, Mr. Mohd Rafi from Bahrain Tribune won the vehicle and drove away happily.

A press conference was organized on the night and invited Mr. JE Kim (Hyundai Managing Director of the Middle East), the press conference was hosted by Mr. Zayed Rashid Alzayani and Mr. JE Kim, Dr Abdulla Mansoor Al Hubail, under- secretary, industry & commerce officially opened the showroom. Mr. Khalid Al Zayani  the Chairman delivered a speech along with Mr. JE Kim.

Other people who attended the launch were, Sheikh Salman Bin Ebrahim (our Partner), Sheikh Daij, Various members of Alzayani family, a large number of journalists, other car dealers in Bahrain and members of the public.

The brand new state of – the – art showroom will be located in Majlis Al Ta'awon highway in Sitra; an ideal location within close proximity to many other major car dealerships, thus making shopping for the ideal car a more enjoyable experience.

The new showroom includes the related administrative and management offices.

The new showroom reflects the confidence and commitment we have in investing in the Hyundai brand. For the past 10 years, Hyundai has been a highly under developed brand proposition in the Bahrain automotive market, whilst being very well received all over the world. Hyundai, beyond all of their competitors have made huge progress and substantial investment in producing high quality and reliable vehicles, now having a diverse range of which they can be rightly proud. We believe the new state – of – the – art showroom will reflect the international status that Hyundai enjoys.

Al Zayani Investment (AZI), a leading business group in the Kingdom of Bahrain, acquired a majority share in First Motors during April 2004 and control the managerial tasks at First Motors. Since then, AZI has spared no effort in working hard to change the public's misconceived ideas about Hyundai.

Hyundai has emerged in the past few years to produce an attractive array of reliable cars with high performance and panache at exceptional value, complemented with one of the best warranties in the market: 5 years and/or unlimited mileage. The opening of the new showroom is set to be a revelation and is proof of First Motors commitment in providing top quality customer services on par with the high qualities of the Hyundai brand.

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A new Centennial (worth 18,000 BD) was given away on the night of the launch, won by Mr. Mohd Rafi of Bahrain Tribune, and driven away on the night.

On The night of the launch a Hyundai Centennial was given away to the winner of the prize draw, the idea was generated by Mr. Zayed Rashid Alzayani, and he suggested that we have it insured, registered and ready to be driven away on the night, the First Motors team worked hard on having it ready and it was a great success, even the owners of other dealerships in Bahrain participated in the draw.

The idea was in the invitation cards sent to the invitees, we designed it to have a tear off part with a matching number on the main part of the card and each invitee placed the torn part in the box upon arrival, the draw took place at the end of the party and Mr. Mohd Rafi of Bahrain Tribune won the vehicle, I spoke to him afterwards (a month later) and he is very happy with it, he is gone from the idea of selling it to keeping it. The Centennial comes with V8 4.5 Liter engine, an executive vehicle (the Lexus of Hyundai).


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Fun-Kids-Day at Zayani Motors

More than 300 people participated in Zayani Motors exclusive fun-kids-day that was organized by the company for all their loyal customers and their families, on Thursday 8th December 2005, at their main showroom premises in Sitra.  A fully fledged professional crew kept all guests entertained whilst enjoying the creative and innovative aspects of the 2006 Lancer 2.0 Ralliart and the Pajero 3.8 Limited Edition that were launched at the event.

Present at the event Mr. Nawaf Al Zayani, Managing Director and Mr. Graeme Newport, General Manager, who expressed their sincere thanks and appreciation to all their loyal and potential customers who participated in making this a successful day.


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Zayani Motors and Citibank introduce a new car finance scheme with Bonus!

Once again, Zayani Motors, in association with Citibank, have elevated the standards of customer facilities within the company by introducing the all-new 7-year car finance scheme with an added bonus.

The new finance scheme allows customers to pay off their Mitsubishi at 0% down-payment and a low installment package spread over an agreed period of 7 years, and still enjoy all the benefits of owning a brand new car with no strings attached. That’s not all!

As a bonus, Zayani Motors is giving away a free Bahrain-Dubai–Bahrain (BHN-DXB-BHN) air ticket with every purchase and a 1 year Family Protection Plan (FPP) absolutely free!

“Quite different from our previous financing facilities, our new finance scheme from Citibank incorporates a free 1 year subscription with Citibank’s Family Protection Plan as a form of insurance,” stated Greame Newport, Zayani Motors General Manager.

“Demand for the new scheme has been excellent, as it offers motoring at fixed low monthly installments. This new scheme is available to all Citibank and non Citibank account holders,” he added.

To make life easier, customers have the flexibility to trade in their old cars of any make or model for the latest and newest Mitsubishi model. In addition to Zayani Motor’s 15-day ‘hassle-free’ exchange period, customers are granted the exclusive membership for the Diamond Loyalty Scheme, which provides special discounts on parts, accessories and labor charges.

All Zayani Motors customers enjoy the convenience of driving 10,000 kms before each service instead of the traditional 5,000 kms. Another unique way in which ZM has reduced the cost and hassle of visiting the service department – Another Zayani Motors first for Japanese cars! The Zayani Motors Lifetime 1,000,000km (or more!) Warranty on the engine and the gearbox, is the longest warranty in the world, which comes free with every Mitsubishi.

Operating a fully geared Sales and After-sales Customer Department open to business 7 days a week, Zayani Motors is one of those dealers who always come up with creative ideas and services to maintain customer loyalty.


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Zayani Motors & Citibank’s  exclusive After-Sales Campaign

In its relentless efforts to give its customers an impeccable after-sales service, Zayani Motors, in association with Citibank, recently re-launched their innovative value-added joint after-sales campaign exclusively designed for Citibank Credit Card cardholders.
 
Through this campaign, Mitsubishi car owners, who are also Citibank Credit Card cardholders, are entitled to added-value benefits that incorporate attractive deals and discounts including a free 11-point check, a 15% discount at the Bodyshop and a 10% discount on Genuine Spare Parts. 

Zayani Motor’s has always embarked on Mitsubishi’s Global theme  `Heartfelt Service We love to see you smile,’ as a common platform from which both Service & Parts departments are poised to strive harder to give ‘only the best’ to ZM’s customers and keep them happy and satisfied. 

With an array of continuous promotions for parts throughout the year, Zayani Motors has once again proved that prices of parts and services are very reasonable and affordable especially when compared to other Japanese makes.

To ensure quality and high safety standards, Zayani Motors imports all parts from Mitsubishi Motors Corporation, Japan.


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Zayani Motors establishes a dedicated Call Center

Zayani Motors, the Kingdom’s exclusive dealers for Mitsubishi Motors, has established a highly specialized and proficient call centre where a dedicated team of 5 were employed to provide Zayani Motors valued customers with an efficient personalized and highly professional service.

Zayani Motors vision of providing the ultimate service center to cater to their clients needs is now in full force with the implementation of the new INFOCALL where customers are contacted on a regular basis for updates on the latest products, services and offers. Also, customers are informed about maintenance schedules and promotions to keep them abreast with the latest developments so that they can preplan their next showroom visit.

Each call is handled with a personal touch by the corresponding departments so that all customers’ enquiries and requirements are met promptly. 

Through the INFOCALL’s inbound call services, customers can obtain information, report a malfunction or ask for assistance. They also have the opportunity to express their suggestions, concerns and queries, which will be immediately answered by one of the professional agents handling the call, thus ensuring optimum customer satisfaction.

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BMW widens lead

German premium carmaker BMW widened its lead over arch-rival Mercedes Car Group in November as sales grew by 9.5 per cent, fuelled by brisk demand for its BMW 3-Series saloon, data showed yesterday. Sales of 114,044 cars last month put year-to-date deliveries above BMW’s level for all of 2004 and reinforced its bragging rights over DaimlerChrysler’s       premium division.

“We can already predict that we will be the most successful supplier in the premium segment worldwide for 2005 as a whole,” said BMW Sales and Marketing Chief Michael Ganal. “We are growing more quickly than our relevant competitors.” Deliveries of its core BMW-brand cars rose by 10.4 per cent to 98,788 vehicles last month compared to the same period last year, while sales of its Mini subcompact grew 3.7 per cent to 15,171 cars. It delivered 85 Rolls-Royce Phantom luxury limousines, up 6.3 per cent.

For the first 11 months, group sales rose 10.8 per cent to 1,211,177 cars, keeping it well on track to hit its forecast for unit sales to grow at a high-single- in digit rate 2005.

Mercedes Car Group said on Tuesday that unit sales rose 1.2 per cent in the first 11 months to 1,094,500 Mercedes-Benz and Smart brand cars. It did not break out a separate number for its luxury Maybach limousine brand.

“We are happy that the trend in the world wide market is also reflection of what is happening in the Bahraini market where BMW has consolidated its position as an elite brand that took over Mercedes Benz sales since 2002,” said Zayed Al Zayani, Managing Director Euro Motors, the exclusive dealership of BMW in the Kingdom.

BMW brand sales in the first 11 months totaled 1.02 million cars, leading Mercedes-Benz at 961,600. In the battle of urban chic mini-cars, Mini brand sales topped 190,000 while Daimler’s snub-nosed Smart was just shy of 133,000 sales.
 

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Launched the Azera (new model) at First Motors

Launched during the showroom opening, it was a major success and becoming very popular in Bahrain, initially it was launched in Korea back in Nov. 05 and we were invited to participate in the test drive in Seoul, we sent a journalist from Arabian Motors magazine to attend and he was very impressed with it, and he wrote an article in the magazine praising it.

The Azera comes with a 3.3 all aluminum DOHC V6 230hp Engine, it has a 5- speed electronically controlled automatic gearbox with H-matic offering clutch less gear shifting, it has excellent road handling capabilities with a double wishbone front suspension and an in-wheel multi-link type rear suspension. It can compete on the highest level in terms of on road precision, safety and comfort. Interior work is modern, distinctive yet pleasing and relaxing look. Very spacious and the instrument panel is a clear cut sporting design yet very appealing to the driver. The Azera looks purposeful, confident and most of all stylish, complimented with the solid reassuring feel of progressive engineering coupled with an exceptional build quality.

To sum it up you get a car that is comparable to any Japanese or European make or design in this segment (E), it is cheaper in price, fuel economy and it offers a panache never seen before in Korean cars, the shape of many things yet to come from Hyundai.


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New Hyundai Accent 2006

Worthy enough to trust, the new Accent is described as reliable, excellent quality, high on safety, modern style, roomy interior, very competitive and very affordable.

It comes with 1.4 and 1.6 engines, available in Manual and Automatic transmissions. An excellent small family car that is very popular.
 

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Euro Motors Introduces BMW Service Inclusive & Repair
New maintenance service programme launched for BMW drivers in Bahrain

Euro Motors, the exclusive importer for BMW Group cars and motorcycles in Bahrain, recently announced their new Service Inclusive & Repair (BSI&R) as a standard feature on BMW purchases, to cover the cost of service, maintenance and repair work. The BMW Service Inclusive & Repair package is valid for a period five years, and customers have the option to extend their existing package for an additional cost.

BMW Service Inclusive & Repair covers servicing and maintenance work plus original BMW parts, oil and labour. In addition to an oil change, the work covers a vehicle check and standard services as determined by the maintenance schedule. These include service of air filters, micro filters, fuel filters and spark plugs as well as changing the brake fluid. Repairs to worn parts, provided they are not caused by driver negligence, such as replacement of brake discs, brake linings and the clutch, plus replacement of the windscreen wiper blades, are also included.

Zayed Al Zayani, Managing Director, Euro Motors said, “We at Euro Motors are pleased to announce the launch of this new BMW programme. We are committed to working with customers on an individual basis to ensure that the car they select and the Service Inclusive & Repair plan meet their needs. Through this programme, we hope to make driving away from our showroom in a BMW that much easier for our valued customers.”

Guenther Seemann, Managing Director, BMW Group Middle East added, “We are constantly developing and investing in new products and services that further enhance the ownership and driving experience for our customers. In the past years we have introduced a variety of products that provide piece of mind, ease of ownership, safety, and hassle free service. Customers can now enhance the residual value of their BMW cars and avoid service, maintenance and repair costs with this creative and flexible new programme.”

In addition to the maintenance work provided, customers can insure against the costs of unexpected repairs in the long term, protecting themselves against unpleasant surprises. The following terms, combined with different kilometres travelled or age of car can range from three years 60,000 km and up to six years 150,000 km, whichever is reached first.

All the service packages can be transferred to the next owner when the vehicle is sold – thus helping to maintain the value of the car and enhancing chances of a good re-sale price. The BMW Service Inclusive programme is international, which means the services can be accessed at any BMW Group authorized dealer in any country.
 

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