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22 executives graduate from
BMW group's sales certification program
Training reflects premium car
brand’s investment in people
The latest batch of twenty-two BMW
Group Middle East sales executives, including Thaer Karimi from
Euro Motors, the exclusive BMW and MINI importer in the Kingdom
of Bahrain, have graduated from the company’s Sales
Certification program, designed to ensure all sales executives
represent the premium values of the BMW & MINI brands.
Initiated in 2002, the Middle East region was the first
worldwide to implement the Sales Certification program,
consisting of a range of product and selling skills courses.
Successful graduates are rewarded with the title of Certified
BMW or MINI Sales Executive.
“Ninety per cent of our sales executives are now qualified and
certified by BMW Group Middle East. The aim is to unify the
product knowledge and representation of the brand across the
region so that no matter which showroom customers enter they
will receive the same premium ownership experience that is
synonymous with the BMW & MINI brands,” said Guenther Seemann,
Managing Director, BMW Group Middle East.
“The Sales Certification program is a sustainable, long term
training scheme that ensures we have the best people that best
represent our brands, equipped with excellent knowledge about
the products they deal with day in and day out. It demonstrates
how BMW Group’s premium strategy is implemented throughout the
company.”
All BMW Group Middle East sales executives are required to go
through the certification program. And, once certified, the
training process never stops. Performance and achievements are
monitored to ensure theories learned in the classroom are
applied in the showroom.
The Sales Certification program runs whether or not BMW Group
Middle East has introduced new models. And, for the first time,
in 2005, the Dubai-based BMW Group Middle East Training Academy
has extended the Sales Certification program to its BMW
Pre-Owned cars sales executives.
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Zayani Motors welcomes top MFTBC officials
 Zayani
Motors, the sole distributors of Mitsubishi Fuso Truck & Bus
Corporation in the Kingdom of Bahrain, welcomed Mr. Bert Van
Dijk, Senior Vice President, Mr. Kiyoshi Fukushima, General
Manager, Middle East, Africa and Latin America, and Mr.
Masanori Narahara,
.Manager Middle East
Following their visit to Zayani Motors, the Mitsubishi Fuso
officials expressed their satisfaction with the high
standards that Zayani Motors maintained to serve their
customers and wished the Zayani Motors team a successful and
prosperous year ahead. They were also impressed with the
innovative customer loyalty programs and after-sales
services like the `Worlds Longest Warranty’ namely - the
Lifetime Diamond Warranty, and the 10,000 kms service
intervals that have brought down the service expenses of
Mitsubishi owners drastically encouraging the customers
.to
own a Mitsubishi without any burden
They also were impressed with the newly established Call
Center. “Zayani Motors has achieved and exceeded all set
standards with their unique after-sales warranty
.and other
innovative loyalty programs” said an impressed Mr. Bert Van Dijk
At this occasion a special award was presented in honor of
Mirza Ali Ebrahim, a distinctive Zayani Motors Senior Sales
Executive who has worked with Zayani Motors since 30 years
with a portfolio of selling over 21,000 vehicles. Mirza Ali
Ebrahim is a renowned figure, having earned the respect of
his many customers
.and the admiration of his peers
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New
Appointments
Mr. Ghazi Ahmed Hasan Haider –
Group
Human Resources & Administration Manager
 Al
Zayani Investments is pleased to announce the appointment of Mr.
Ghazi Ahmed as Group Human Resources & Administration Manager
with effect from 1/2/2006. The Human Resources Manager
oversees the overall personnel management of the Al Zayani
Investments group and is responsible for the operation of the
Human Resources Offices.
Mr. Ghazi Ahmed has
vast of experience in management, accounts, strategies,
planning, contracts and qualification in all the above.
Zayani
Motors Appoints New General Manager-Mr. Desmond Oothuizen
Zayani
Motors, the exclusive dealers
of Mitsubishi
Motors announced the appointment of Mr. Desmond Charles
Oosthuizen as the new General Manager.
Mr. Desmond Charles Oosthuizen comes from a strong automotive
background, having worked with renowned Japanese makes
like Mitsubishi Motors, Mitsubishi Fuso Truck and Bus & Nissan
in the Middle East and South Africa.
“Desmond is
very well-equipped to take on the role of a General Manager.
He has seen and felt the Middle East automotive market and has
gained a unique blend of experience and expertise. I am very
pleased we were able to attract a professional of Desmond’s
caliber to Zayani Motors in what is a strategically important
management role for the company. He is ideally suited to
handle any situation and achieve strategic results,” remarked
Graeme Newport, Zayani Motors out-going General Manager.
 In
announcing the appointment, Zayani Motor’s Managing Director
Nawaf Al Zayani stated,” I am pleased to welcome Desmond to
our Zayani Motors family. We believe that his valuable Saudi
market experience and knowledge of the Mitsubishi and Fuso
product coupled with his customer focused approach will
positively contribute to serving our customers better and our
growth.”
With a track record in efficiently managing large automotive
groups, Desmond has been appointed to succeed Mr. Graeme
Newport, the out going General Manager.
Mr. Anil Varghese, General Manger for Zayani Leasing.
.jpg) The
management is well pleased to announce the appointment of Mr.
Anil
Varghese, newly appointed General Manager of
Zayani Leasing
under the leadership and guidance of Mr. Nawaf K. AlZayani
– MD for Zayani Motors and Zayani Leasing. Mr. Anil has a rich
experience in the field of Automobiles, having served
Europcar - Dubai & Northern Emirates, as
Group Operations Manager since the
year 1994 to
5th
March 2006.
The Management hereby urges everyone within AZI Group of
Companies to extend their support towards his new assignment and
wish him every success in his new assignment.
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