Presenting the all-new Mitsubishi Lancer EX 2008

Hyundai's Global Brand Value Rises

Mitsubishi Rides High At Pirelli International Rally

Euro Motors Launches Ramadan Offer

Special Achievement Awards by FUSO & Mitsubishi Motors

Presenting the all-new Mitsubishi Lancer EX 2008

In a grand celebration, Zayani Motors, the exclusive dealership for Mitsubishi in the Kingdom, unveiled the all-new sporty Lancer EX 2008 at a lavish ceremony that was held at the Movenpick on Monday 27th August, 2007.

With the introduction of the new generation Lancer EX 2008, Mitsubishi achieves further success for its chart topper brand, setting a new benchmark in the automobile world as the ultimate Sports Sedan for so many people worldwide.

From the original 1973 Lancer 1600 GSR- winner of numerous World Rally Championships in Africa, Ivory coast, and Australia, the Lancer has progressed a long way presenting us with today’s revolutionary Lancer EX 2008.

The new benchmark for sporting sedans, Mitsubishi Lancer EX 2008 abandons none of the qualities sedan fans expect. Its sporty looks adapt the “energetic” new Mitsubishi Motors innovative designs, complimented by extensive improvements.

The all-new Lancer EX 2008 has much more to offer in terms of design, performance and features proving, yet again, MMC’s innovation and dedication to its custom of creating the finest.

It all starts with the styling, and there's no doubt that the Lancer EX 2008, from its shark-nosed ‘jet-fighter’ grille and 18-inch wheels to its aerodynamic body cladding and color-keyed rear spoiler, is today’s answer to a stylish sports wonder. It has an engine to match its personality with - an all-new aluminum 2.0-liter MIVEC filled with four-cylinder powerplant that delivers 152 horsepower. Add a sport-oriented suspension and a standard five-speed manual overdrive transmission or the optional Sportronic CVT with steering-wheel-mounted magnesium paddle shifters, and you have a package that redefines driving sporty sedans.

Up front the lancer has an all new, redesigned Mac Pherson Strut front suspension, which lends extra torsional rigidity. With the new Lancer sporting the next generation of Mitsubishi’s RISE (Reinforced Safety Evolution) chassis, the platform is further reinforced with extensive use of high- tensile- strength steel, which in turn enhances overall rigidity.

The interior of the Lancer EX 2008 is beautifully designed where every control is exactly where intuition tells you it should be, from the paddle shifters to the audio controller. Lancer EX is filled with features; a 9-speaker Rockford system, Multi-function steering, and a keyless operation system, to name but a few.

Lancer EX 2008 also features a range of the latest safety technology, essential for utmost peace of mind. With all round protection for when you are in the car, Mitsubishi Lancer has taken almost everything into consideration. The Lancer EX 2008 also comes with a seven-airbag safety system, including advanced dual-stage front airbags, as well as anti-lock brakes with Electronic Brake-force Distribution, which deliver optimal performance in any condition. Adaptive Front Lighting System, sensors, EBS and ABS in the Lancer EX, offers all-round protection from any road hazard.

Find out how Mitsubishi’s passion for driving has created a blend of power, performance and aerodynamics that will have sports driving connoisseurs instantly hooked, all combined with a style that is undeniably Lancer.

Visit Zayani Motors showroom in Ma’ameer or Arad or call 17 703703 or 17 465533 respectively for more information to book for a test drive of the all-new Lacer EX 2008.

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Hyundai's Global Brand Value Rises

Hyundai Tops Lexus, Nissan, Porsche Worldwide

First motors have the pleasure to announced that Hyundai Motor Co.’s brand power continues to rise as it was ranked 72nd in the 2007 Best Global Brands survey jointly conducted by Interbrand, a leading consultancy in branding and BusinessWeek, the New York-based global business media organization.

Hyundai brand now surpasses several competitors when measured on a global basis. Among the world’s top automotive brands, Hyundai ranked eighth, ahead of Porsche, Lexus and Nissan.

The brand made its debut appearance on the Best Global Brands list in the 2005 survey where Hyundai was ranked 84th

“Hyundai brand management is supported by continuous improvement in the quality of products and diversification of our model lineup,”

Public perceptions of the Hyundai brand have been transformed as a result of dramatic improvements in the quality of Hyundai vehicles. In turn, this has fueled a steady increase in sales and confidence in the brand among both customers and dealers.

Hyundai’s pursuit of a better balance between quantitative and qualitative growth has made brand management a top priority. Brand management issues now influence decision-making in styling, marketing and communications as well as at the retail and after-sales service levels.

Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia Automotive Group which was ranked as the world’s sixth largest automaker in 2006.Hyundai vehicles are sold in 193 countries through some 5000 dealerships and showrooms.

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Mitsubishi Rides High At Pirelli International Rally

Guy Wilkes celebrated his first drive for the Mitsubishi Motors team by taking a dominant victory at the Pirelli International Rally. The Darlington driver was in unstoppable form, quickest on 11 of the events 14 stages and had over a minute in hand ahead of the Subaru of Mark Higgins with last year's winner, Ryan Champion third in his borrowed Mitsubishi.

The scale of the 26-year-old Pirelli International Rally victory against such stiff opposition was also recognized by the judges of the inaugural Pirelli Star Driver award who had little difficulty in naming Wilkes as the first of six finalists to go forward to win a ‘works drive’ in the 2008 British series.

At the finish in Carlisle City centre Wilkes said, “It feels fantastic to win my first International Rally and to do it in a production car is excellent. The Pirelli Star Driver award is very special too as the judges have all known me for a long time. And I know it would take a big effort to impress them.”

The Pirelli International Rally has a long and distinguished history stretching back over a quarter of a century to 1974 when all the motor clubs in Cumbria got together, to organize one "big" event. The first rally called the Tour of Cumbria, ran in 1975 and attracted massive 180 entries.

It was an exuberant Wilkes who headed for the finish ramp in Carlisle city centre, having made a dream start to his British Championship campaign on what had proved to be a tough opening round with the tracks in Kielder being as unforgiving as ever.

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Euro Motors Launches Ramadan Offer

Special Ramadan offer launched on Euro Motor’s pre-owned vehicles

Euro Motors has launched a special Ramadan campaign on its pre- owned vehicles. During the Holy Month of Ramadan Euro Motors will offer outstanding deals on its pre- owned vehicles across all brands including: BMW, MINI, Land Rover, Ferrari and Maserati.

Euro Motors extensive pre- owned fleet is renowned for its high quality and is extremely popular with car buyers around the Kingdom. In an effort to reach a greater number of its loyal customers, Euro Motors has set up car displays in many of the hotel’s Ramadan tents around the island. To view a greater selection of the cars on offer Euro Motors invites its customers to visit its showroom in Sitra.

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Special Achievement Awards by FUSO & Mitsubishi Motors

Zayani Motors has recently been awarded with two awards; SPECIAL ACHIEVEMENT 2007 by FUSO & another for 2006 RECORD ANNUAL SALES AWARD by Mitsubishi Motors.

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