September 2006 - Automobile News

The New BMW 3 Series Coupé

The Lancer Celebration at Zayani Motors

BMW Group shows 9.8% increase in sales up to and including May 568,000 automobiles already sold over the year Deliveries of the BMW brand rise by 13.3%

MFTBC Awards Zayani Motors
The BMW Credit Card
FIA ASIA-Pacific Rally Championship
The media test drives the new BMW Z4 at BIC
Zayani Motors… An Everlasting Impression of Unsurpassed Quality and Perfection
Mitsubishi L200 2007.. The New One-Ton Pick-Up Truck

Mitsubishi Gallant 2007 … Outshines the rest!!

   
   
More news in other sections
   
 

The New BMW 3 Series Coupé
Deliveries to Middle East Customers to begin in September 06

Heralding the dawn of a new era in engine technology, BMW’s all new 3 Series Coupé range goes on sale in the Middle East Region mid September 2006, with two models available at launch - the 325i Coupé and the 335i Coupé.

The new 3 Series Coupé has an elegant profile, adopting BMW’s typical Coupé proportions of long wheelbase, short overhangs, long bonnet, cabin set to the rear and a low, sleek roofline.

Despite its close technical ties with the 3 Series Saloon, designers set out with the goal of differentiating the two-door model from its predecessors.  The car is clearly related to other 3 Series models from the front, side and rear, however has its own, classically elongated shape. 

“We expect tremendous success for these new models, with the 325i Coupé forming the entry point and the 335i standing at the pinnacle of the range,” said Guenther Seemann, Managing Director, BMW Group Middle East.

“With its unique exterior design, high quality interior craftsmanship and the excellent high performing twin-turbo engine, the new 3 Series Coupé represents the superior brand qualities that BMW is renowned for.” he concluded.

The third generation of compact coupé also pioneers Direct Injection Technology and marks the introduction of the first ever twin-turbo petrol-powered engine in a production BMW.   

The 335i Coupé accelerates from zero to 100km/h in 5.5 seconds, and if left unchecked would travel on to an electronically-limited top speed of 250 km/h. Delivering 218hp and 250Nm of torque from its 2.5-litre in-line six-cylinder engine, the 325i Coupé achieves zero to 100km/h in 6.9 seconds with a top speed of 247km/h. 

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The Lancer Celebration at Zayani Motors

Customers were invited to celebrate the summer with great wheels from Zayani Motors through the ‘Lancer Celebration’ which enjoyed incredible success as all cars were sold out in a short period of time.  
On this occasion, Zayani Motors lined up an exclusive range of 20 Lancer Limited Edition that were sure to impress you with their sheer definition for modern technology and refined engineering that suits the modern day lifestyle. And with only 20 of these in the market, those who bought the car ‘stood out’, especially with the unique couch line and special badge.

As per this campaign, customers drove away a brand new 1.6 fully automatic cool white Lancer Celebration equipped with select amenities that include a Rear Spoiler and Twin screen DVD/CD/mp3 system…all of these at an attractive price.
The 2006 Lancer sacrifices none of the qualities that Lancer fans expect. The sporty look adapts the “Spirited” new Mitsubishi Motors front end design and is complimented by extensive improvements that enhance its on-road performance and environmental friendliness. Sporty yet urban, the Lancer turns every drive into an inspirational experience due to its effortless power, total control and elegant comfort.

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BMW Group shows 9.8% increase in sales up to and including May 568,000 automobiles already sold over the year Deliveries of the BMW brand rise by 13.3%

 

In the first five months of 2006, BMW Group sales rose by 9.8% compared with the same period last year to reach 567,903 automobiles (prev.yr.: 517,249). The company recorded the highest growth rate in percentage terms in the Chinese markets: Here, sales rose by 66.1% to 17,951 automobiles (prev.yr.: 10,810). The product mix continues to be of a high quality. China, for example, continues to be the second-largest market for the BMW 7 series. In the period to the end of May, 3,620 units of this car, the flagship of the BMW brand, were delivered in China (prev.yr.: 998/+263%). The BMW Group has also grown very dynamically in the European markets this year. In Italy, the increase in the months to May was 16.9%. 43,081 automobiles were delivered to customers here this year (prev.yr.: 36,862). In Spain, the number of sales rose by 15.1% to 26,142 automobiles (prev.yr.: 22,713). Belgium actually recorded a 30.6% increase to 15,929 automobiles leaving the dealerships (prev.yr.: 12,197).

In May 2006, the number of BMW, MINI and Rolls-Royce cars delivered to customers rose by 5.5% to 119,972 (prev.yr.: 113,688). The reason for the less strong growth rate in comparison with the year to date figures for the BMW brand is essentially the high base effect from the previous year – in March last year, the new generation of the BMW brand best-seller, the 3 Series Sedan, was launched in the market. Availability of the MINI brand remains limited because of the investments in the expansion of the Oxford plant.

Sales of the BMW brand rose by 13.3% year to date to reach 485,450 automobiles (prev.yr.: 428,537). The main growth drivers are still the BMW core models – the 7 Series, 5 Series and 3 Series. The strongest increase was recorded for the BMW 7 Series. The number of units delivered rose by 40.4% to 20,938 automobiles (prev.yr.: 14,917). For the 3 Series, sales rose by 38.8% or 55,822 vehicles to 207,469 units (prev.yr.: 151,647). The 5 Series posted sales of 96,404 vehicles. This is an increase of 4.3% over the same period in the previous year (92,441).

Because of last year´s high level, as already mentioned, the increase on a month-on-month basis, at 6.7%, is below the level of the increase for the period ending May. In total, in May, 102,515 BMW brand vehicles were delivered (prev.yr.: 96,108).

Because of the building work to expand the capacity of the Oxford plant, the number of MINI available is less then the level of demand. For this reason, MINI deliveries for the year to May were also below the previous year's level (88,476) at 82,239 (-7.0%). In May 2006, 17,401 MINI were sold (prev.yr.: 17,536/-0.7%).

Rolls-Royce delivered 214 Phantoms in the year to May (prev.yr.: 236/-9.3%). Sales in May, at 56 cars sold, were up 3.7% compared to May 2005 (54 units).

Motorcycle segment showed a clear increase of 12.8% in May

In the motorcycle segment, the growth impulses from the product offensive had a positive effect on sales. For the year to May, sales reached 43,635 motorcycles (prev.yr.: 45,640) which is still 4.4% below the previous year. In May this year, the number of motorcycles delivered rose clearly by 12.8% to 12,421 units (prev.yr.: 11,012).

BMW Group sales in/up to & incl. May 2006 at a glance

 

In May 06

comp.w. prev.yr.

Up to & incl.   May 06

Comp.w. prev.yr.

BMW Group Automobiles

119,972

+ 5.5%

567,903

+ 9.8%

BMW

102,515

+ 6.7%

485,450

+ 13.3%

MINI

17,401

- 0.7%

82,239

   - 7.0%

Rolls-Royce

56

+ 3.7%

214

   - 9.3%

BMW Motorcycles

12,421

+ 12.8%

43,635

  - 4.4%


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MFTBC Awards Zayani Motors

Mitsubishi Fuso Truck & Buses Corp (MFTBC) awarded Zayani Motors, a certificate of appreciation at the Annual MFTBC Conference that was held on the 24th of July, 2006 at Diplomat Radisson SAS in Bahrain.

Mitsubishi Fuso Truck & Buses Corp presented Zayani Motors an award certificate in recognition and appreciation of their outstanding contribution to promote Mitsubishi FUSO Genuine Parts in Bahrain which in turn, helped MFTBC achieve a higher level of sales compared to the previous year.
On this occasion, Mr. Nawaf Al Zayani, Zayani Motors Managing Director stated: ‘I am very delighted with the appreciation Zayani Motors received for their contribution to enhance MFTBC sales. I would like to thank our team for their hard work and the high standards they have maintained in their operations to accomplish optimal results.’   

The conference was attended by key officials from many Mitsubishi dealerships in the Middle East region. Various aspects including key objectives of improving product quality and levels of service were discussed in this event.


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BMW Group and American Express launch new CO-Branded automotive Credit card - The BMW Credit Card
The BMW Credit Card’ offers comprehensive vehicle ownership, lifestyle, and travel benefits – first in the Middle East

Two of the world’s most prestigious and recognisable brands, BMW Group and American Express today announced the launch of a co-branded credit card in the UAE - the BMW Credit Card.  This marks the first strategic cooperation between both brands in the Middle East, and brings the region’s first co-branded credit card in the automobile sector.

The American Express chip enabled BMW Credit Card is accepted in more than 200 countries worldwide, and features vehicle ownership, lifestyle and travel benefits. Furthermore, Cardmembers will enjoy increased spending power and American Express’ award winning customer loyalty programme, Membership Rewards®. 

Exclusively for BMW Credit Cardmembers, Membership Rewards points can be redeemed against BMW vehicle servicing, BMW’s acclaimed lifestyle collection of accessories, apparel and gifts - including BMW Sauber F1 Gear - and even for BMW vehicle purchases. Additional points can be redeemed for a variety of hotel, retail, and leisure rewards including free flights and upgrades from five regional airline partners. Cardmembers will also enjoy privileged first viewing of new cars before launch.

Robert Chamberlain, General Manager, Global Banking, BMW AG said, “American Express is a natural partner for BMW Financial Services, the financial services division of the BMW Group, due to their superior financial expertise, flexibility and their ability to tailor a credit card specifically for our customers’ needs. Furthermore, American Express, like BMW maintains a clear premium positioned international brand.”

Mr. Trevor Stokes, President  & CEO of American Express Middle East & North Africa commented: “BMW is one of American Express’ global strategic cooperation partners, having launched successful initiatives in other markets worldwide. We are proud to partner with a premium brand such as BMW in the Middle East for a unique product designed to meet the growing sophistication of the region’s consumers.  We are confident that with our strong brand synergy and the comprehensive product features, the new BMW Credit Card will really make an impact in the cluttered payments industry.” 

The new BMW Credit Card has the following features:

  • Reduced prices on BMW Genuine Parts, BMW Servicing, and BMW Lifestyle Accessory at AGMC and Abu Dhabi Motors when paying with the Card
  • Double Membership Rewards points for all spend at BMW Importers in the UAE (AGMC & Abu Dhabi Motors)
  • Redemption of Membership Rewards® points for vouchers to use towards purchases or vehicle servicing at Abu Dhabi Motors & AGMC in the UAE and for BMW Financial Services insurance products (offered by Arabia Insurance s.a.l. and administered by GAPGulf)
  • Free flights, hotel nights, shopping sprees, complimentary dining and other lifestyle rewards through Membership Rewards
  • Up to 9 free Supplementary Cards for friends or family
  • Membership Rewards® bonus points when financing a BMW through BMW Financial Services co-operation partners in the UAE and Bahrain
  • Global acceptance at any retail, airline or travel outlet where you see the American Express familiar blue & white logo

BMW Group and American Express have similar co-branded cards in Australia, Thailand, New Zealand, Germany, and the United Kingdom. The launch of the BMW Credit Card in the UAE is the first step towards a regional roll out into other Middle East markets. 

BMW Group was the first premium vehicle manufacturer to establish its own financial services division in the Middle East in 2001, through financial services co-operation partners, and the BMW Credit Card represents yet another first in the region in the premium automotive segment.

Application forms for the new BMW Credit Card are available at Abu Dhabi Motors in the Capital, AGMC in Dubai & the Northern Emirates, or online at www.bmw-me.com/bmwcard.


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FIA ASIA-Pacific Rally Championship
Round 4: Rally Hokkaido

MRF Mitsubishi on the Podium in Hokkaido

Mitsubishi cars again finished on the podium in the last round of the 2006 Asia Pacific Rally Championship, the Rally of Hokkaido in Japan. Japanese rally driver, Katsuhiko Taguchi, achieved 3rd place in APRC, with team-mate Jarkko Miettien not far behind in 4th. Both drivers were driving brand new Mitsubishi Lancer Evo IX, prepared by the Race Torque team and running on MRF tyres.
The Rally of Hokkaido is based in the city of Obihiro, with competition held in the beautiful forests and hills nearby. The event that was held during the cool summer season, incorporated 230 kms of competition through the dry and dusty roads. The roads were quite rough on the 2nd passage but drivers managed to adapt their driving to suit the tricky conditions.

The brand new MRF Mitsubishi Lancers were impressive throughout the event and set times in the top 5 positions throughout the rally. At the completion of the first day rallying in the new cars, both drivers were satisfied with their positions and made small adjustments to the suspension that would further improve their performance on the 2nd day.

At the last service before the ceremonial start, Taguchi reflected on another solid finish for the team, "The car was very good and ran faultlessly, especially as these were brand new cars. The car performance is very good, but we still have some way to go, to get the perfect set-up - at the moment only about 90% performance, next event maybe 93-94%. I think the next round of Asia-Pacific in Malaysia will be better for the car and for myself. I have plenty of experience from the Malaysian championship and hope we can win." Taguchi moved into 2nd position at the championship with 30 points.

For Taguchi’s team-mate, Jarkko Miettinen from Finland, this was an event to re-build his championship hopes. On the second day of the event, Miettinen’s pace quickened and to prove that, he set the fastest time on SS14 and collected a bonus point for finishing 3rd fastest on day 2. "A little disappointed as we are here to win and get maximum points, but overall it was good to finish, collect 6 points and today was a good driving day for us - we drove less aggressively, more smooth and the times begun to get better from there".

The MRF Mitsubishi team now moves to Malaysia for the next round of the APRC on August 18-20. Malaysia is well known for its heat and humidity - and sudden tropical downpours that can instantly turn the fast rubber plantation roads into muddy and extremely slippery jungle tracks.

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The media test drives the new BMW Z4 at BIC

On Tuesday the 22nd of August, Euro Motors (BMW) invited select members of the Bahrain media to a an action packed day out at the BIC. The day began with members of the press being transported to the circuit in 7 series BMWs.

Upon arrival at the world-famous track, the press were greeted by Paul Spooner, Chief Instructor of the BMW Performance Center. Spooner, a racing veteran, and highly skilled driving instructor, began the morning by guiding members of the media through test drives of the new Z4 around the inner circuit of the track. The first three laps saw Paul describing the racing lines and features of the Z4. After which, the media were able to get into the drivers seat of the Z4 with Paul as the passenger. The unique experience of driving a premium sports car on a world class circuit provided the group with the opportunity to gain first hand insight into the thrills of driving the powerful Z4. In addition to test driving the Z4, demos and driving experiences on the track were also available in the BMW X5 4.8. The two different and exciting driving experiences were followed by lunch at the Riffa Golf Club. Following lunch, it was back to the track for a RunFlat Tyre demonstration. As the day concluded, Euro Motors representatives were on hand to answer any questions about the vehicles, before providing transport back to the showroom.

Overall, the day was heralded as a success, and Euro Motors (BMW) looks to continue their ongoing partnership with the BIC with additional media and customer experience days.

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Zayani Motors… An Everlasting Impression of Unsurpassed Quality and Perfection

Providing the very best in every facet of conducting business efficiently, Zayani Motors strives to succeed and continue leading the automotive industry.

More than being just exclusive distributors for Mitsubishi Motors,FUSO Truck & Bus Corporation, Eicher, Freightliner and Mitsubishi Forklift Trucks in Bahrain, Zayani Motors has become a name associated with a high level of trust and customer care. Adhering to quality processes and services that ensure the highest levels of customer satisfaction is what makes Zayani Motors a reputed customer centric establishment.

Innovatively designed and well equipped showrooms stand as a testament to Zayani Motors dedication in providing the best facilities that are on par with international standards and are sure to maintain customer loyalty.

Every purchase made at Zayani Motors offers more than just a car- but an exclusive package incorporating efficient and competent employees. The staff at Zayani Motors are committed and dedicated to providing you with services that will definitely exceed your expectations.

At Zayani Motors every customer is valued. Fully committed to the principle of offering the utmost to their customers, the staff at Zayani Motors are well trained to cater to your every need and requirement with their range of innovative customer-oriented services. At Zayani Motors you’re not just a customer but an integral part of the family.

Great Gears

For those who wish to make an impressive statement, Zayani Motors spectacular collection of Mitsubishi models will surely impress you with a new definition for dynamic technology and refined engineering to suit the modern day lifestyle.

Along with their large and innovative collection of Mitsubishi models, Zayani Motors delivers quality, reliability and durability with every vehicle purchased.

Unleashed to exude thrilling adventures, Mitsubishi’s exciting 4x4s sacrifice none of the qualities SUV fans expect. Their sporty look adapts the “Spirited” new Mitsubishi Motors innovative designs, complimented by extensive improvements and enhanced on-road and off-road performance. Whether you decide to drive a Pajero, Grandis,  Nativa or Outlander, envision yourself behind the wheel and the rest will just fall into place.

Setting new standards in all aspects, Zayani Motors has lined up an impressive collection of Lancer- a sheer combination of modern elegance and refined style. ZM eagerly awaits the arrival of the all new Mitsubishi Galant 2007 that brings with it value and unique styling and offers an impeccable ride and competent, responsive handling.

Unsurpassed Facilities

Zayani Motors offers you the World’s Longest Warranty … ever with unlimited time or mileage.  Diamonds are forever, and so is your Mitsubishi engine and gearbox warranty!!!

ZM’s 10,000kms service intervals are unmatched when compared to any other Japanese dealership in the Bahrain. Customers can now enjoy the convenience of driving 10,000 kms before each service instead of the traditional 5,000 kms thereby reducing long run cost.

With respect to ZM’s added-value programs, Zayani Motors offers their customers an exclusive membership for the Diamond Loyalty Scheme which entitles them for special discounts on parts, accessories and labor charges, 24 hour free recovery service, guaranteed same day delivery of service and routine maintenance jobs, free evaluation for trade-ins and much more.

Ultimate Customer Satisfaction

To make life easier, Zayani Motors valued customers have the flexibility to trade in their old cars for the latest and newest Mitsubishi model. Zayani Motors strong commitment to provide total customer satisfaction for every Mitsubishi vehicle sale is also demonstrated in their 15 day / 1500km (Hassle-free) Exchange Program. Customers can also take advantage of the ‘buy back guarantee’ feature that provides them with an easy option to sell their car whenever they wish to do so.

Zayani Motors, in association with the highly specialized and proficient call centre company, INFOCALL, appointed a dedicated team of 3 to provide Zayani Motors valued customers with an efficient personalized and highly professional service.

Through the INFOCALL’s inbound call services, customers can obtain information, report a malfunction or ask for assistance. They also have the opportunity to express their suggestions, concerns and queries, which will be immediately answered by one of the professional agents handling the call, thus ensuring optimum customer satisfaction.

Human Resources and Training

Training Programs that encourage nationals are an ongoing process at Zayani Motors all year round. The main objective of training is to highlight staff’s best skills and allocate them in the most appropriate and relevant areas of the business. A majority of the automotive workforce at Zayani Motors comprises of Bahrainis and the company hopes to recruit more Bahrainis as part of their on-going expansion programs.

Impeccable After-sales Services

Zayani Motors also boasts an all new 'Express Delivery' service where customers can order parts and have them delivered at their door step in case of unavailability at any of the outlets they visit.

Operating 5 well-equipped Spare Parts outlets, with their showrooms in Ma’meer open 7 days a week, including a second dealership operating in Arad, Zayani Motors is one of those dealers who always come up with creative ideas and services to maintain customer loyalty.  

With a dedicated after-sales team, a professional service center and fixed ‘open and honest’ service menu pricing, Zayani Motors has consolidated its position as one of the most innovative dealerships in the Kingdom that offers value added packages and excellent customer service.

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Mitsubishi L200 2007… The New One-Ton Pick-Up Truck

Mitsubishi Motors Corporation is pleased to announce the global launch of the 2007 L200, a completely new one-ton pickup truck redesigned from the ground up to be your practical and multi-purpose business partner.

The L200 masterfully combines three important concepts in vehicle development: an attractive style and body shape that emphasizes the vehicle’s power, excellent stability to take drivers anywhere, and a completely revolutionized design that takes a fresh look at the pickup truck concept from every angle.

New Design from End to End

The 2007 L200 is a complete re-thinking of the entire pickup truck concept. Mitsubishi Motors has looked at every aspect of pickup design in a new light, adding advanced and surprising values to this new model that has resulted in an innovative fusion of passenger sedan comfort, rally-driven performance, and traditional pickup truck practicality.

 Modern Exterior Styling

Evidence of the L200’s evolution is obvious even before one gets inside. The exterior styling has a unique new intensity that emphasizes the merging of tough, rugged power with sporty stylishness. The new L200 has adopted an aerodynamic styling similar to that of the Dakar Rally-winning Pajero Evolution. L200 remains true to its roots, featuring spacious cargo beds on both the Double Cab and Single Cab models that can carry everything needed for a weekend vacation or handle the demands of a day’s work.

 Spacious Interior Comfort

The interior is as inviting as that of a sedan with a dash panel featuring a stylishly modern design and easy-access knobs. The L200’s instrument panel layout, comfortable seating arrangement and overall cabin space makes it the ideal choice for your business needs.

 High-powered Driving Performance

Under the hood beats a heart of authoritative performance in the form of a 2.5-liter diesel or 2.4-liter ECI-MULTI gasoline engine. New for the 2007 L200 is the electronically controlled common rail direct injection. This advanced fuel system measures out precision, high-pressure sips to each cylinder, drawing out as much energy as possible from each cycle for maximum fuel efficiency and emission quality. The L200 is available in 2WD and Easy Select 4WD models.

 Protection at Every Side

Safety has always been a priority in Mitsubishi vehicles, and the L200 is no exception. All models utilize the exclusive RISE (Reinforced Impact Safety Evolution) body design and thick ladder-frame, which absorbs damage in the event of a collision. ELR (Electronic Locking and Retractor) seatbelts and SRS airbags are also available to further protect occupants. The responsive power steering and ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution) enable better maneuverability around obstacles on the road and quicker, safer stops in all conditions. The front and rear suspensions give the L200 greater stability while the limited-slip differential helps driver’s maintain traction by preventing wheel slip.

Combining the functionality benefits of a traditional pickup with the comfort and driving performance benefits of a passenger car, the L200 has been created to be a truly complete pickup truck, ensuring the full confidence and enjoyment of all Mitsubishi customers.


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Mitsubishi Gallant 2007 … Outshines the rest!!

With luxurious qualities of dynamism and bold assertive elegance, Zayani Motors presents you with the all New Mitsubishi Galant 2007; a perfect embodiment that expresses strength, modernity and dynamism true to its style and driving experience.

Offering a comfortable and quiet drive, the new Galant 2007 possesses a unique style that redefines elegance. With its distinct and classy looks, the gallant boasts new features that attribute an enhanced personality.

Under the hood, Galant 2007 features a 160-horse 2.4-liter MIVEC (Mitsubishi Innovative Valve Timing Electonic Control) four-cylinder engine that offers a driving experience second to none. The Galant also features a Sports Mode automatic transmission that offers you manual control with a tap of the gearshift. An extremely rigid chassis enhances its precise feel while four-wheel independent suspension and disc brakes offer dynamic handling.

In an entirely restyled center console, new convenience functions appear with attractive variable lighting. For improved comfort inside, the new Galant 2007 features luxurious enhancements like dual heated front seats and an 8-way adjustable power seat for the driver. The car interior also highlights a new ice blue LED audio information display and an exceptional ‘Rockford Acoustic Design’ premium AM/FM/CD audio system with 8 speakers including dual woofers.

Earning the driver’s confidence has always been Mitsubishi’s first priority. The Galant is based on a meticulously designed structure in order to effectively protect the driver and its occupants and the guarantee of excellent road-holding ability. Dual-stage Front SRS and side-impact airbags and Anti-lock brakes (ABS) with Electronic Brakeforce Distribution (EBD) are standard equipment on the Galant ES. And with the all new roof-mounted curtain air bags, the Galant offers the safest drive wherever you go!

With one of the most powerful engines on the road today, the all new Mitsubishi Galant 2007 possess attractive styling and impeccable all-road brilliance that fits all life styles.

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