Alzayani Investments Group Partnered with the American University of Bahrain 

Alzayani Investments Group partnered with the Marketing Department at the American University of Bahrain to engage students in real-world marketing projects within several academic courses. As part of this practical learning experience, the students created marketing campaigns for automotive brands such as MG, MINI and Hyundai.

The students worked on comprehensive presentations for the Group’s automotive brands, focusing on branding and market presence. As part of the experiential learning initiative, several cars from the featured brands were displayed at the university which added practical and visual dimensions to the presentations of the students. The showcase of the presentations was held at the American University of Bahrain, in the presence of Ms. Reem Zayed Alzayani, Director of Corporate Communications and ESG of Alzayani Investments Group, and Dr. Maryam Al Mahdi, Digital Marketing Program Coordinator and Assistant Professor at the American University of Bahrain. In addition, a selection of the students’ projects was chosen for further presentation at Alzayani Investments Group, which was attended by Ms. Reem Zayed Alzayani and Mr. Rashid Zayed Alzayani, Managing Director of Zayani Motors, Euro Motors and First Motors. The students were awarded certificates of appreciation in recognition of their efforts.

This partnership reflected Alzayani Investments Group’s belief in the importance of investing in youth and developing knowledge and practical experience, which contributes to preparing a promising generation of marketing talents in Bahrain.